If you’re reading this, there’s a good chance you’ve tried the glorious YAY FOR EARTH lotion for yourself. Upon first opening up your jar, you might have been drawn to the sunny yellow colour, or the creamy buttery texture, or maybe you just dove right in immediately and lathered up your whole body with the moisturising goodness.
Whatever drew you to the lotion to begin with, by now you’re likely hooked and can’t imagine your skin without some YAYFOREARTH giving you that perfect dewy glow.
But what exactly is it that makes this lotion so freakin’ fantastic? It’s all thanks to the four simple, yet extremely nourishing ingredients (organic olive oil, local beeswax, organic Shea butter and organic pomegranate seed oil), along with all of the yucky additives that have been left out.
Let me take some time to explain the benefits of each of these magical components, and help you understand a little more what makes YAYFOREARTH so special.
Let’s start off with the olive oil. Sourced from organically grown olives out of California, we buy Organic Koroneiki Olive Oil. Olive oil provides an abundance of beneficial properties and nutrients, which is a large part of why people have been using it on their skin (mixed with beeswax, but we’ll get to that) since the ancient Egyptians, and long before that!
- Olive oil is made up of about 80% of moisturizing oleic acid (1), which is a substance that is easily absorbed into the skin, allowing our bodies to soak up all of those good nutrients, which is great for both dry and oily skin.
Dry skin because of the moisturizing properties, and oily skin because over time, olive oil can help aid in proper skin oil production and minimize over-oil production, which allows the skin to produce the proper amount of oil day to day. Woo hoo! As a side note, I should add in that there’s absolutely no evidence to suggest that olive oil is comodogenic, aka pore clogging, so there is no reason to believe that olive oil will cause any kind of skin blemishes!
The moisturising properties are unbeatable. Olive oil is naturally antibacterial, which helps to boost the skin’s immunity and over continued applications, can provide your skin with a defence system to a large amount of pathogens, many of which can cause acne and pimples (2).
It’s rich in vitamins, has many antioxidant properties, and can help heal the skin (3). It’s extremely mild and gentle, so the majority of people don’t have adverse reactions to it.
The list could really go on and on, but I think you’re catching the drift. Olive oil is a super food for your skin!
- On to the beeswax. We source our beeswax from two different sustainable farmers, Beth’s Bees out of Colorado and Highland Honey Apiary. Supporting local and sustainable beekeepers is SUCH a vital thing to do at this point in time with bee populations dwindling, but that’s a whole other topic for another day!
Although we can’t call the beeswax we use “organic” because there is no way to know which flowers bees are visiting and therefore gathering pollen from, we do know our beekeepers keep their hives in eco zones where pesticides should not be present - the beekeepers we support are completely sustainable and bee loving!
So what’re the benefits of beeswax for your skin? To start, remember all of that moisturizing goodness that comes from olive oil? Beeswax acts as a humectant, which means it seals in all of the moisturizing properties of the olive oil (and the pomegranate seed oil!), allowing your skin to stay hydrated all day
When applied to the skin, beeswax creates a thin protective barrier, which can help keep toxins and dirt away, but isn’t as heavy as petroleum jelly, which can clog pores.
It’s rich in vitamin A and is naturally anti-inflammatory, which can help with any swelling or skin irritation (such as skin blemishes), along with aid in skin healing (4). Just like olive oil, beeswax has so many unbelievable beneficial properties; at this point we’re just scratching the surface!
- Shea butter is next, and you guessed it; it’s extremely nourishing! We source our butter from Vermont Soup, specifically because of way they filter out any naturally occurring latex that is found in the kernel of any Shea nut.
This is an extremely unique process and actually doubles the market quality of the Shea butter! It’s definitely worth it to read more about their production on their site www.vermontsoap.com if you have a chance!
Out of all four ingredients, Shea butter is probably the most moisturising, as in its natural 100% organic form, Shea butter is a vitamin A cream, aka the queen of moisture. It’s proven to be extremely effective in treating eczema, reducing the appearance of wrinkles, treating sunburn, and so many more common skin conditions.
Interestingly enough, the moisturisers found in Shea butter are the same moisturisers produced naturally by the sebaceous glands in our skin! What makes Shea butter different from other moisturising oils and butters is its “healing fraction” aka the way it seems to magically heal skin (ok, but if you want to actually read some science on this and not just take my word for it, check out https://www.sheainstitute.com/asbi-library/21reasons/.
So those of you who know YAYFOREARTH to be the miracle healing cream for eczema, skin blemishes, scars, or any other skin issues, Shea butter is likely a large part of why your skin is so happy with some YAYFOREARTH on it.
- Last but certainly not least is the pomegranate seed oil. We source from Mountain Rose Herbs, who specialize in providing sustainable packaging of all organic products through fare trade practices.
By now you’ve caught the drift that the four ingredients in YAYFOREARTH lotion are basically magic, so it goes without saying that pomegranate seed oil is another miracle substance.
Like olive oil, pomegranate seed oil is unique in the way that it is ideal for all skin types, from dry to oily and anywhere in between. It absorbs extremely well into the skin and doesn’t leave behind a greasy residue, so it’s great for dry skin, and it helps aid in skin regeneration, which is extremely beneficial for oily skin types.
Similar to the other YAYFOREARTH lotion ingredients, pomegranate seed oil is high in antioxidants, and actually has a comparable amount to that of green tea! Unique to the pomegranate seed oil is the high amount of ellagic acid, which can help prevent skin cancer and UV damage, therefore protecting against wrinkle formation.
It also contains high amounts of punicic acid, which is an omega 5 fatty acid found in pomegranate seeds. This can help with skin puffiness and helps with skin repair and can also help to protect against the harmful UV rays. Let’s all give pomegranate seed oil (and all the other ingredients) a big round of applause!
And, *drumroll please*, that’s it! YAYFOREARTH lotion is made up of just these four wonderful ingredients and is completely preservative and chemical free. We know it’s so unbelievably important as an individual to be informed on where each and every ingredient we put on our bodies comes from, and we’re so proud at YAYFOREARTH to be able to assure everyone that we source the best of the best with zero compromises. So go ahead, coat your beautiful face with some YAYFOREARTH lotion and let it’s enchanted ingredients work their magic!
- By Sophie Groton
Managing Director at YAYFOREARTH and fellow earth loving, lotion loving, animal loving being.